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Dr. Park
Research
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DR. SEONG-HEE PARK
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DR. SEONG-HEE PARK
박성희 /
朴聖熙
📧 sportmkt@gmail.com
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Research Articles
Development and validation of a measure of sport fans' specific curiosity
Park, S. H., Ha, J. P., & Mahony, D. F. (2014). Development and Validation of a Measure of Sport...
Challenges of e-sports based on big data and qualitative analyses: How should e-sports develop in the future?
Park, S. H., & Mahony, D. F. (2024). Challenges of E-Sports Based on Big Data and Qualitative An...
Curiosity generating advertisements and their impact on sport consumer behavior
Park, S. H., Mahony, D. F., Kim, Y., & Do Kim, Y. (2015). Curiosity generating advertisements an...
The role of sport fan curiosity: A new conceptual approach to the understanding of sport fan behavior
Park, S. H., Mahony, D., & Kim, Y. K. (2011). The role of sport fan curiosity: A new conceptual ...
The Measurement of Sport Fan Exploratory Curiosity
Park, S. H., Mahony, D. F., & Greenwell, T. C. (2010). The measurement of sport fan exploratory ...
Dr. Park on Media
[KBS] A 600,000 KRW Entry Fee? The Excessive State of Marathon Registration Costs.
[KBS] A 600,000 KRW Entry Fee? The Excessive State of Marathon Registration Costs.
2017 GEES - Day 2. #13 Research Q&A Session
2017 GEES - Day 2. #13 Research Q&A Session
Heading Abroad to Watch Live… Esports Moves Beyond the Screen
Heading Abroad to Watch Live… Esports Moves Beyond the Screen
[SHOOT FOR LOVE]
[SHOOT FOR LOVE]
[KFA TV] Communication Methods Football Coaches Need to Know
[KFA TV] Communication Methods Football Coaches Need to Know
[G1TV] Public Hearing on Olympic Facilities: Diverging Views on the Restoration of Mount Gariwang
[G1TV] Public Hearing on Olympic Facilities: Diverging Views on the Restoration of Mount Gariwang
[KBS] PyeongChang Sledding Venue: Eventually Closed After the Olympics.
[KBS] PyeongChang Sledding Venue: Eventually Closed After the Olympics.
Research Articles
Development and validation of a measure of sport fans' specific curiosity
Park, S. H., Ha, J. P., & Mahony, D. F. (2014). Development and Validation of a Measure of Sport...
Challenges of e-sports based on big data and qualitative analyses: How should e-sports develop in the future?
Park, S. H., & Mahony, D. F. (2024). Challenges of E-Sports Based on Big Data and Qualitative An...
Curiosity generating advertisements and their impact on sport consumer behavior
Park, S. H., Mahony, D. F., Kim, Y., & Do Kim, Y. (2015). Curiosity generating advertisements an...
The role of sport fan curiosity: A new conceptual approach to the understanding of sport fan behavior
Park, S. H., Mahony, D., & Kim, Y. K. (2011). The role of sport fan curiosity: A new conceptual ...
The Measurement of Sport Fan Exploratory Curiosity
Park, S. H., Mahony, D. F., & Greenwell, T. C. (2010). The measurement of sport fan exploratory ...
Dr. Park on Media
[KBS] A 600,000 KRW Entry Fee? The Excessive State of Marathon Registration Costs.
[KBS] A 600,000 KRW Entry Fee? The Excessive State of Marathon Registration Costs.
2017 GEES - Day 2. #13 Research Q&A Session
2017 GEES - Day 2. #13 Research Q&A Session
Heading Abroad to Watch Live… Esports Moves Beyond the Screen
Heading Abroad to Watch Live… Esports Moves Beyond the Screen
[SHOOT FOR LOVE]
[SHOOT FOR LOVE]
[KFA TV] Communication Methods Football Coaches Need to Know
[KFA TV] Communication Methods Football Coaches Need to Know
[G1TV] Public Hearing on Olympic Facilities: Diverging Views on the Restoration of Mount Gariwang
[G1TV] Public Hearing on Olympic Facilities: Diverging Views on the Restoration of Mount Gariwang
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