Dr. Park is Dean of the College of Culture & Technology and Professor of Sport Marketing at Hankuk University of Foreign Studies.
Development and validation of a measure of sport fans' specific curiosity
Park, S. H., Ha, J. P., & Mahony, D. F. (2014). Development and Validation of a ...
Challenges of e-sports based on big data and qualitative analyses: How should e-sports develop in the future?
Park, S. H., & Mahony, D. F. (2024). Challenges of E-Sports Based on Big Data an...
Curiosity generating advertisements and their impact on sport consumer behavior
Park, S. H., Mahony, D. F., Kim, Y., & Do Kim, Y. (2015). Curiosity generating a...
The role of sport fan curiosity: A new conceptual approach to the understanding of sport fan behavior
Park, S. H., Mahony, D., & Kim, Y. K. (2011). The role of sport fan curiosity: A...
The Measurement of Sport Fan Exploratory Curiosity
Park, S. H., Mahony, D. F., & Greenwell, T. C. (2010). The measurement of sport ...
- [KBS] A 600,000 KRW Entry Fee? The Excessive State of Marathon Registration Costs.
- 2017 GEES - Day 2. #13 Research Q&A Session
- Heading Abroad to Watch Live… Esports Moves Beyond the Screen
- [SHOOT FOR LOVE]
- [KFA TV] Communication Methods Football Coaches Need to Know
- [G1TV] Public Hearing on Olympic Facilities: Diverging Views on the Restoration of Mount Gariwang
- [KBS] PyeongChang Sledding Venue: Eventually Closed After the Olympics.
